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About Coles

For more than 100 years Coles has been dedicated to delivering quality, value service to Aussie families.

Our history

Discover the history of Coles, which began in 1914 with the opening of our first store in the Melbourne suburb of Collingwood.

First Coles store to open showing customers gathered outside shop front in Collingwood, Melbourne

Our businesses

As one of Australia's leading retailers, Coles is committed to making life easier for customers. We deliver great value on your weekly grocery shop, as well as offering convenience shopping and fuel, great value credit cards and simple insurance options, affordable prepaid phone plans and an extensive network of wine and liquor stores.

Coles group staff members from some of the different Coles businesses

Brands exclusive to Coles

Our customers are our focus, and we want to help Aussies live healthier and happier lives. We work hard to deliver products that provide the best quality and best value solutions, with a variety of brands to help you shop for any occasion.

Wellness road white chia seeds packed next to berry smoothie bowl with chia seeds on top

Sustainability at Coles

At Coles we take our responsibility for managing our environmental and social impacts seriously. Our ambition is to be Australia’s most sustainable supermarket and we're always looking for opportunities to make a positive difference through sustainable products, sustainable environmental practices and sustainable communities.

Coles staff member holding box of produce going to Coles charity partner SecondBite in a Coles supermarket

Supporting Aussie producers

As an Australian company, we want to support other Australian businesses to deliver great quality local products for our customers. That's why we have an Australian First Sourcing Policy, which means that we source Aussie grown fruit and veg wherever and whenever we can.

Blueberry farmers with their child holding a bowl of blueberries in a field

Our community

Coles is passionate about supporting the communities we serve through partnerships, sponsorships and fundraising. From Geraldton in the west to Ocean Shores in the east, we're proud to help Australians lead healthier, happier lives by supporting national and local charities, sporting organisations, schools and hospitals.

Guide dog puppy next to Coles community bags

Accessibility for our customers

Coles is making shopping easier for our customers. We're modifying our stores so they're more accessible and inclusive, improving digital accessibility on our website, and offering a number of programs and services that make it easier for everyone to shop with Coles both in store and online.

Coles team member placing shopping into the boot of customers car